Review on AdEx by Özgün A
To move the advertising industry on blockchains
AdEx (ADX) is a crypto money project created with blockchain technology that aims to display the advertising network globally. It is fixed without being affected by price fluctuations.
In the AdEx (ADX) project, there are communities. Cooperation is made between advertisers and publishers in these communities. There is a mutual benefit for both advertisers and publishers. It is especially good for advertisers because there are many cost factors for advertisers in today's advertising industry. Such as advertising departments, brokerage companies, ad organizers. Advertisers can advertise at very low costs without intermediaries thanks to AdEx. Transparency and efficiency are at the forefront in the AdEx (ADX) project. Advertising fraud is eliminated with this project.
As a result, the AdEx (ADX) project focuses on maximizing revenue from the advertising industry by eliminating the downsides of the advertising industry.
Pros
- Has a real-time reporting system
- It is aimed to maximize advertising revenues
- Communities are created and mutually beneficial
Cons
- The project is not promoted enough
