Review on AdEx by Pedro O. Alvino M.
Aimed at digital advertising with the blockchain
YeAimed at digital advertising is an alternative for those who want to prevent advertising fraud and generate income through a secure platform such as the blockchain.
The AdEx network is composed of a series of several layers to provide a secure and decentralized ad exchange platform. The first layer is the ad exchange itself, which is based on Ethereum smart contracts.
According to the AdEx team, the network is designed to solve a variety of problems related to online advertisingy
Pros
- Specialist in transparent digital advertising and against advertising fraud.
- Created with the aim of interrupting the landscape of existing online advertising.
- Completely designed to provide advertisers, publishers and consumers with a secure and transparent platform.
- Indicates reports of your advertising in real time.
Cons
- Some functions are not all ready on the platform.
- Broad competitor as is BAT.
