Review on AdEx by Alex Martakov

All AdEx processes are supported by smart contracts of ether, which ensures the reliability and reliability of the data provided, protection against fraud, decentralization of the platform and a simplified payment scheme. In this context, the platform seeks to create a comfortable environment for the interaction of all network participants, while offering the following key features: (+)- availability of any required information while maintaining user privacy; (+)- AdEx is supported by all browser types; (+)- direct interaction with the end user is formed. (+)- advertisers have the opportunity to control the focus of the created advertising, as well as to avoid fraudulent risks, increasing the productivity of content; (+)- with the increase in the effectiveness of advertising, the relevance of developers who are able to create high-quality and interesting materials will increase; (+)- consumers anonymously and confidentially will be able to choose interesting content for themselves, getting a comfortable environment for using the Internet.