The brand protocol is an ad serving platform that has it's headquarters at Boston. It is a completely decentralized platform that helps in storing large quantity of data. The project is presently aiming at managing data properly and to do that, they have partners with top leading companies like Coinbase which would in turn help in building it's community. The project has also discovered that an increase in it's popularity is necessary and with the partnership between these companies, it would grow in popularity
This decentralized platform is a secure and scalable layer that is out to store data at a low cost and also assure one of its security. The Band Protocol has a little problem which is the fact that it doesn't have an application for the Android and iPhone operating systems which happens to be the most popular operating systems in the world. I think when this is resolved, the project would increase in all ramifications