I honestly see Ecoin more as a failed project. Yes they did achieve mass and global adoption. Yes they did launched a lot of campaigns to amass those users. Yes the project is still very much active and trades well on many exchanges. Yes Yes and Yes. But it's still a failed project in my eyes. Why? I look at the price and I see a failed mechanism to help support an uptrend or a gain in its value.
Actually the project has a lot of good sides. It has a very strong community support and it's website interface is also very comfy, has two exchanges list its coin among many others.