Review on indaHash by Fabrizio Zampieri
IndaHash is a marketing platform that allows influencers to earn money by…
IndaHash is a marketing platform that allows influencers to earn money by participating in brand campaigns on their social media profiles. IndaHash was launched in January 2016 with a focus on micro-influencers and in its first year ran 497 campaigns in 34 markets, while their influencer network grew from 10,000 to 110,000 and their employee count from 6 to 62. Currently, IndaHash has reached a network of around 330,000 influencers from 70 markets; over 400 clients, including Fortune 500 companies (such as Coca Cola, Sephora, VW, Adidas, P&G, McDonald’s, L’Oreal, New Balance, etc.), who have run over 1000 campaigns on the platform; and over 130 employees in 7 countries (Germany, UK, Poland, Singapore, US, UAE, and South Africa).
Operatively, with IndaHash, a brand submits either a photo/video for reposting or an assignment for influencers to create and publish their own content. The company or agency designates the tags to use and selects the criteria for influencers such as categories and follower counts. The indaHash platform then broadcasts the campaign to influencers who fit the requirements, moderates the submitted content, and tracks performance in terms of reach and engagement. The client pays the participating influencers according to reach (CPM), engagement (CPE), views (CPV), or content creation (CPCon), with rates set by indaHash, and receives a report detailing the campaign’s performance as well as rights to all the content created for the campaign.
The requirements for being accepted as an indaHash influencer include having at least 700 followers, a “proper number of posts”, a “good engagement rate”, and a “decent quality of posts (no memes, plagiarized or controversial content)”. Once accepted, the rates for an influencer’s participation are determined algorithmically and dynamically, based on followers and engagement. Influencers access the platform through a mobile app.
Pros
- Although the Ethereum infrastructure is sufficient to handle the current volume of platform transactions, indaHash is aiming for mass adoption which will bring it beyond Ethereum’s capabilities. While IDH tokens are planned to remain on Ethereum, indaHash is looking at scalable solutions for the personalized influencer-fan tokens, such as Raiden (in which case influencer-fan tokens will be off-chain), Plasma (which will provide influencer-fan tokens with greater versatility), or other blockchains such as EOS or Exonum.
Cons
- It's a young project so there is still lot of work to do. IndaHash has had negative financial result up to now (current token quotation is -80% than Ico initial price).
