Review on Insolar by Alex Martakov

The market of food products is constantly growing, but in its functioning there are two main problems: 1. low efficiency of advertising campaigns; 2. the monopolization of the supply and control of the turnover from large companies. These problems not only complicate access to the required products, but also lead to higher prices. The proposed platform seeks to eliminate such factors by providing direct interaction between consumers and manufacturers. The principle of operation of INS Ecosystem is quite simple and has similarities with the modern online sales system: 1. the company supplies its products to the distribution center; 2. based on the information provided, consumers choose and purchase goods online; 3. based on the orders made, the products are sorted and delivered via couriers to the destination addresses. The platform offers several payment methods, including Fiat and digital money. However, the use of its own cryptocurrency INS Ecosystem involves additional accrual of bonuses to all users of the system. At the same time, sellers themselves will need a certain number of tokens on their account to access the functionality. A single-level trading system involves the exclusion of intermediaries and reduction of margins on goods, which becomes equally beneficial to consumers and producers. Also, with the help of INS Ecosystem, companies are able to conduct effective promotions aimed at the target consumer. Users through the appropriate application can view product options, look for analogues or cheaper alternative. INS Ecosystem developers plan to implement feedback that will allow companies to receive feedback and suggestions from customers.