Review on Joint Ventures by Toprak Dere
About Joint Ventures
The rising star of the 21st century is undoubtedly cryptocurrencies and Blockchain technology that enables these coins to be integrated into hundreds of systems. While the areas of use of this technology are expanding every day, it is predicted that the market size of the Blockchain industry will reach $ 5 billion in 2021 with increasing demand.
Another area where blockchain can / should disturb is the digital advertising and online publishing economy. With the digitalization of the world, the advertising industry began to abandon traditional (television, newspaper, etc.) advertising models and prefer online advertising options.
Joint Ventures focuses on this area, creating products that can be easily integrated into all sites on the Internet and work with Blockchain transparency.
Joint, which plans to control all comments and interactions of users on the internet from a single location with the platform it designed, aims to reward users who feed the content ecosystem. Joint, which will measure the contribution and interaction of users to the site with the algorithm it has prepared, rewards those who comment with a "smart contract" that it will create on the Ethereum platform under this algorithm.
While Joint creates a comment platform that all publishers can easily add to their sites, it aims to bring millions of users together with Blockchain technology thanks to this product. In this system, it is aimed to minimize the fees charged by intermediary institutions and award awards to users who make comments, authors and publishers who contribute to the content ecosystem.
Pros
- future is bright
- meeting the online publishing industry with blockchain
Cons
- only listed in one exchange
