The Mithril integration protocol permits MITH mining on all social media networks. Therefore, Mithril can also leverage existing sites for their own purposes.
In addition, it permits content influencers to make use of their pre-existing followers network to mine Mithril. This acts as a big plus to the Mithril ecosystem. It requires less stress and work than establishing followers on an entirely new platform. It also helps Mithril to have an edge and a bigger pool of users. This means that, content providers only need to start making use of the Mithril integration protocol in order to make more money.