It particularly abstracts Japanese enthusiasts, where many offer it to BTC and ether. The currency seems to be leading the technology regardless of market capitalization, which is why it is also expected to be a competitor to Ethereum.
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Pros
Miners are given 25 coins when they make a block using the network.
Lightning Network effectuation increases the number of transactions per second for cross-blockchain transactions.
It is more like a means of payment than a source of speculation. Easy to use online and the handling fee is much lower than other payment methods.
Cons
This makes itself a compelling alternative to the provision of hungry cryptocurrencies like Bitcoin.