Pawtocol (UPI), has been designed as an innovative blockchain project for the world of pets and animal protection, it creates a technological and financial ecosystem, based on decentralized finance, which offers services for the safeguarding of information and data on the network, about pets, creating an ecosystem that gives real value to the data stored in the IoT device offered by the project. Pawtocol, has a platform with good performance, a well-developed interface, and is also working on the development of a mobile application for the ecosystem, which integrates tokenization on the platform, generating a good reward system for users, It also allows access to the use of NFT tokens or collectible based on pets and that support animal protection organizations, this ecosystem is also involved with AI and IoT technology, having technological devices, based on collars for pets in which data is stored, facilitating a good security of the same and monetization based on its native digital asset. Pawtocol (UPI) represents the decentralized finance for operations on the platform, is the incentive media token, ensures good monetization with real value of pet data, also allows access to services within the ecosystem, to receive profit and perform decentralized trading, from various popular exchange marketplaces.