Ripple was designed to solve a clear problem in the market: the slow speeds and high fees associated with traditional financial transactions.
This clear focus positions Ripple strongly within the market.
That said, Ripple has a strong agenda of cooperating with mainstream banks. While this cooperation may help to speed Ripple adoption, it also means that Ripple is likely to face especially high levels of regulation. High regulation is a negative factor from a market perspective.
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