TrueChain (TRUE): is a project that focuses on the advertising market, its platform is optimized for marketing processes and allows to execute and expand its trade to large places, in order to be a decentralized platforms and with a high level in the transparencies of its information, considering its business level and its main objective as cryptocurrencies is to achieve to be a reliable information media, its advertised section can manage intelligently as it has great content editors, who focus on promoting the levels of information and maximize its scale, using editorial tools that specialize in digital content, it has in execution a protocol that is responsible for significantly improving the type of content that is published to consider the level of advertisement and interest of readers, an interesting point is that they apply the use of smart contracts to improve efficiency in the processes and improve the profitability of its advertising system, is a project that seeks to conquer the market with its business model, and that is developed without any intermediaries, seeks the possibility of achieving the best results with respect to the business process, its work infrastructure allows content developers to significantly improve the efficiency of their publications, achieving greater growth of its editorial and applying the use of modern technology to conduct negotiations, its currency is used as a means of subscription in the market network.