Basically it is a chain of blocks that allows creating new contracts and assets in its chain, the standard used is ERC-20 even though it is executed in the WEC chain, the creation process is really simple, anyone can use it, without such details as those that implies Ether.
This is a really fast blockchain that allows any user to deploy contracts and tokens using the ERC-20 standard, when accessing their browser or what can be noticed is that the addresses are very similar to those of ether. It has a highly stable chain with extremely low fees compared to other projects.
Its main problem is that it still has a small market and in general a little recognized project.
In general, many companies look for solutions that allow them to create their own assets in an easy and fast way.