
I like the price as it's half the price of an expensive Japanese brand I tried for the first time. and i love it, but i don't love it and have a hard time convincing myself to buy it again. I can't say for sure, but I like Japanese hydroxyapatite toothpaste better than this one. Maybe it's just a matter of taste, I'm not sure. I need to do a parallel thing and try to figure it out. I may give it another try as it's a lot easier to spend $9 than $19 on toothpaste and I'm really just concerned about keeping my teeth clean and the remineralizing properties of the paste. Ingredients. Check out the active ingredients, they are pretty amazing! I have not needed these Senso toothpastes for sensitive teeth in the 2 years since I switched to Hydroxyapatite toothpastes.

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