What I liked about it was how easy they make analytics accessible for nontechnical users (my clients) by having all their tools available via dashboard so there were no questions regarding where or which tool would be right fit them exactly! They also had good customer support team who could help me with any concerns during implementation phase - but honestly don't want go back from our partnership because everything went great :) The benefits we got using this platform include saving time while doing manual searching; automated monitoring & trending analysis (i'm always looking at past trends), better security control over my site(s); saved tons off manpower costs when trying figure something wrong myself ;-) I like how easy it is to use. It's intuitive and easy to understand. It's also very customizable. I haven't found anything I dislike about it. I'd highly recommend it. It's helped us identify trends and anomalies in the data. It's also helped us spot issues before they become a problem. It's helped us identify and fix issues before they become a problem.