I like that you can see who visited your site, how long they stayed there, as well as what pages they viewed. You can also use it to get testimonials from customers who have used your product or service. It is not easy for me to find which page an individual has been on. Sometimes it is difficult to determine who is viewing your site. That is why I wish there were more options, such as being able to narrow down the results by IP address. Also, you cannot view all of the data at once. It would be nice if you could create multiple reports. I use Mousestats to track my website visitors so that I know who visits and where. I am able to learn about my website traffic.