Review on Semantrum by Prettyboy Capers

This is an excellent solution to monitor your brand or product in real time across multiple platforms such as Social Networks (Facebook / Twitter), YouTube channels etc. The integration with 3rd party analytics tools like Google Analytics helps us gather insights from other areas including website traffic. It also allows you track competitor's content within its own ecosystem which gives more visibility into our competitors' campaigns than we're able to manage alone. There are some aspects about this tool that I didn't find so great but maybe they will improve them over the coming months/years? We use it primarily to understand how people talk about our products online - both positively & negatively.