After hearing about ANNSM's innovative products for photographers and videographers, I was thrilled to check out their online store because I am an athlete. My experience, unfortunately, left me feeling let down and frustrated. To begin, while the company's products may test the limits of what is technically feasible, the prices they charge test the limits of what can be considered affordable. I was able to find comparable products from other companies that were significantly less expensive. When the products I ordered from ANNSM did not live up to my expectations, the company's attempt to defend the high prices they charge by asserting that their products are of superior quality was unsuccessful. Second, the company's support for existing customers was subpar. Their customer support staff did not respond to my questions about their products and was not helpful in answering my questions. It was aggravating to feel as though I was bothering them with my questions rather than being handled like a valued customer, which would have been more appropriate. Last but not least, even though the website may be simple to traverse, the products that I ordered were not well packaged when they arrived. The fact that my brand-new equipment already had dings and blemishes on it was disheartening to discover given the steep price tag. To summarize, the ANNSM online business is not deserving of the acclaim it has received. Their prices are excessively expensive in relation to the quality of the products they offer, their customer service is unsatisfactory, and their packaging leaves much to be desired. In order to fulfill my requirements in photography and cinematography, I will not be returning to ANNSM.