I love how easy it is for our sales team members of one brand, whether they are in an agency or internal organization - all have access through this platform! It's great that every single member can easily see what everyone else has done but there could be some more ways where you don't need admin permissions if someone isn;t doing something so simple such as adding images/texts etc.. Sometimes we struggle getting people who know nothing about social media out onto these platforms at first because many do not understand them unless used by themselves previously therefore sometimes having training days would help with those onboarding problems? Great start up though &kip definitely looking forward too continued success when launched fully within my area next year!! 1) Ease 2.) Fast 3). Effective 4.). I like that it is integrated with other platforms, such as Facebook, for better results. It's hard to track data if you are not using the platform every day or even multiple times throughout the week. There isn't much of an interface when creating campaigns, so be prepared to learn how to use this program quickly! We have been able to improve our search engine rankings by being more visible in Google Maps for business searches and now we can get customers into our store through social media.