The ability to create multiple survey types (ie., Likert scales vs ranking questions) is great for creating custom questionnaires that are not easily created in other software packages such as Survey Monkey! I like how easy it was to design my own questionnaire from scratch using our existing content library rather than having someone do all of this work already done by others who had used their services before us - which would have been very costly if we were going through them again ourselves instead. There's still some room for improvement when designing your end product but overall they've made things much easier since working directly within Adobe Captivate has its challenges at times too! We're able to run complex multidimensional analyses without needing additional programming skills/resources beyond what you need just running any type of analysis program available now today; plus there aren't many tools out there designed specifically around those needs so being part of an industry leader makes sense given where market demand currently lies.