The analytics are phenomenal if you can get past some basic glitches in the UI. I think it's been updated since we first signed up two years ago but there continue to be issues with how pages refresh or load versus our expectations. It takes 15 seconds sometimes but not often enough to use another tool where you don't have this issue. We needed better tracking options for outbound campaigns that showed attribution within 24 hours. They also worked with us to build custom reports when other solutions didn’t provide what we were looking for out of the box. The ease in which one can create campaigns! It's not as easy when using 3rd party software such as Marketo or Salesforce but it makes sense because they are trying to make money off this product so I would expect nothing less from there end user experience. Try it out first - we were able get going very quickly despite having no prior knowledge about roll works before implementing into our current process.