I like that it is easy to use, has many features, great customer support (quick responses) - makes troubleshooting very simple! It's also relatively inexpensive for what you get compared to other platform/s out there in similar fields. The UI does not have as much customization over their templates than some others do- but they are working hard at improving this so expect more improvements soon. If the price point was lower then yes we would be able to afford them better or maybe even consider moving away from another product entirely. We needed an easier way to manage our data when using multiple devices across various locations. This solved all issues regarding managing files, sharing information between team members etc.- without having to spend hours trying different products.