I bought this product from another retailer a few years ago and got so many compliments from my stylist because my hair was so healthy and the color never dulled or turned brassy between touch ups.I found it again here and splurged. Or, it feels like splurging, but this bottle will last me a long time.I don't over wash my hair - never more than 2x/week. And I don't use a lot of shampoo. I let my hair get very wet before lathering in a quarter-size amount for my shoulder length hair. Then, I let it tingle while I do the rest of my shower routine.I don't always follow with conditioner - I don't need it like with other shampoos. But, when I do my hair is extra super soft for days.I have a lot of fine hair with a lot of curl. This shampoo helps me battle the frizz in the humidity without needing a ton of styling products. So, all things considered (less need for shampoo, conditioner, and styling products) this purchase wasn't that pricy.
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