The ability to quickly see trends in our users' behavior is key when it comes time to make decisions about how we should be targeting them with marketing messages or what products they might want from us next! It's also very helpful as an internal tool - I love being able use something that feels so intuitive but still allows me plenty of flexibility if need-be (ease up my colleagues!).
There are some things you have to get used too which takes longer than expected at first; however once your familiarized yourself everything flows quite smoothly after then :) Great product overall though!! We're using intriquily primarily internally within Salesforce Marketing Cloud & DMPs such has Marketo etc..