I like how easy it was to learn, and I love the ease of use! The UI can be very confusing at first glance but once you get used to it its great. We are able to create reports in minutes instead of hours which helps us keep track of our business metrics. It's not perfect yet, there are some features we'd still like (such as being able to export data) however they're working hard to improve this. If you want to easily pull up your business numbers without having to go through multiple spreadsheets then give it a try. You'll see what i'm talking about when you start using it. Tracking key performance indicators for my clients helps me understand their needs better than just reading an excel file or looking at graphs.