I like that it is simple for users with little technical experience, allowing them access without having an IT department involved in implementation or support issues down stream! It's not as intuitive when you're first getting started compared say Marketo but gets easier once familiarized - we have been using this product since 2015 so there are some great resources online (including live training) available if needed/desired by our team members who don't yet understand all aspects fully at launch time..
The integration has helped us automate many repetitive tasks previously done manually which was key towards achieving business goals set out ahead of rollout date & budgeting accordingly!