The ability to have a dashboard of your site and easily pull into a blog. It's easy to add to a blog because of how versatile it is. It's great to pull into a post with our own customizations. It's great to have a dashboard of your forms. It's great to have a dashboard of your data. I like the ease of use of the software and how quickly you can understand it. It only takes a couple of days of learning before you are making changes to your site and pulling data into your blog. The support from the Gravity team is great as well! I highly recommend this. It's a great way of keeping your forms and data organized and easy to pull into a blog. I like that it's easy for new users to use, but also has some great tutorials available in case you need help! It is not as flexible or configurable as other options out there. We are able to use gravity forms with this software instead of creating our own system. This allows us to keep all of our form fields up front and ready to go without having to worry about customizing them later on down the road (or if we don't know what will work best).