I like how easy it is for me personally or my team members who are not tech savvy at all can use this product without any problem whatsoever! It works really well with our marketing campaigns so far we have never had an issue using their service!! Honestly there isn't anything i dislike about topplr other than maybe pricing but thats just personal preference because everything else has been great. The best part in working together was when they helped us get set up after signing into website which took some time figuring out ourselves (we were very new).