I like that it is easy to use, very user friendly for business professionals who are not so tech savvy or have never used any social media platform before! It does take some time getting familiar with but once you get comfortable using all of its features; there's nothing quite as good out in this market at least when comparing price point/features offered by other platforms such as Hootsuite (which has better analytics) - however if one were looking specifically into creating their own blog within an existing website then maybe wiztope would be more suitable because they do offer blogging functionality which can also integrated easily along side your main site content management system? If someone was wanting something straight away without having too much knowledge about how these things work etc., perhaps look elsewhere until learning becomes easier??