I enjoy how it is really easy to use (I have been able to create my first report in less than 5 minutes). It has helped me understand what our customers are searching for using keywords that we thought they would not be interested in but actually are making us more money because of this. Searchanise does not yet appear as though it will provide any information about searchers without being paid which makes you wonder if there's something else going on here? We needed an easy way to see all the keywords people were using so we could better direct our marketing efforts at them.