The ease of use, the ability to customize your site as needed (you can even create themes), the customer support team that's always there for you, the templates are easy enough to understand but also customizable if desired - it has everything needed in one place! We like how flexible our website can be when we need to make changes or add new features without having to hire someone full time just to do so. I wish the interface was more user-friendly with mobile devices because sometimes they don't work well at all. Sometimes it takes several tries before getting things right. It would be nice if you could see what page people were looking at while browsing through your site instead of them having to click around multiple times until they find where they want to go. This helps keep their experience positive since it saves time and frustration.