The ease of use, the ability to customize your site as needed (you can even create themes), the customer support team that's always there for you, the templates are easy enough to understand but also customizable if desired - it has everything needed in one place! We like how flexible our website can be when we need to make changes or add new features without having to hire someone full time just to do so. I wish the interface was more user-friendly with mobile devices because sometimes they…