I like the fact that the platform is simple to use and that the customer service is very responsive. It's a bit pricey for my needs, but I'm sure that it will meet my needs in the long run. It's a great platform to use for marketing and increasing sales. I'm able to see how my customers use my website and what they are looking for. I'm able to see what my customers are doing on my website and how they are interacting with my products. I'm able to create custom reports to help me improve my marketing efforts.