Review on TruVideo by Fred Meeks

I am not sure where to start with this one. From the outside, it looks like a great idea. However, when I was looking at it I couldn't find any reviews. The site has a ton of testimonials and other endorsements from dealership owners. I also could not find any pricing information. What is it exactly and how much does it cost? How do dealerships use it? Is it mandatory to use it or optional? Can dealerships sell the software without the services provided by the vendor? Where can we see a demo? If you have a demo, please share it.