The ability to keep track with all our marketing campaigns through one place helps us tremendously in making decisions for future projects, as well has giving accurate reporting back! I dislike that it can be difficult at times finding what you are looking for from within this system compared t other systems we use internally or externally like Google Analytics/Adwords etc., but once found its pretty easy going forward. It's great being able to see everything about each campaign quickly without having to go into multiple programs or places separately if needed - super helpful when trying to make business decision such advertising spend vs direct response channels etc..