I like that you can use it from any device - desktop or mobile (iOS/Android). It allows for some customization of your page layout through CSS so adding custom elements is easy once familiarized yourself wih how this toolworks! The customer service team was great as well!! There are not many things about EThink i dislike at all; however there really isn't anything specific either because everything works very smoothly overall in my experience using ETInsight software. We were looking into other options but kept coming back due too their pricing structure compared ot our current system which allowed us flexibility when needed most vs having more upfront costs up front if we didn’t need them right away. They also had an easier process set-up than others did allowing quick implementation without much initial knowledge required outside just setting stuff out properly initially before implementing within website.