These cables are usually overpriced. You can come up with any excuse you like , but there are really no excuses for some prices however I felt the price of this phone was fair and I am happy with my purchase Bought for use in my 3rd gen Tacoma which has a Hondo Garage Unholey mount used for my phone I needed a 1m USB-C to USB-C cable so I didn't have a cable that was too small or too big to tie through the dash with the dash clips, to keep things organized. USB C opened up a world of pain when manufacturers did all sorts of things that damaged devices, so you REALLY need to make sure the cables you get are REALLY certified. This. The construction is also solid & durable nd will likely last a long time in a truck.