The ease of use, how quick it is to set up surveys with multiple answers! I like that you can create questions from scratch or pull them directly off other platforms such as SalesforceIQ/SalesForce1stGen etc..
It's great being able to have all your data in one place so when we need something new its easy just add another survey question rather than having several different sources (which would be time consuming). We've been using this product since 2015 but didn't realize until recently there was an update coming out soon which will include more features including adding images into our quizzes!! This has made us much happier about needing only 1 tool instead if many tools each doing their own thing - saving money & resources.