I like that it is easy to use with no prior experience needed because of its intuitive interface. The ability to create multiple pages within each category without going into an ad manager/admin page and having to scroll. It could be helpful if you have less than 10 listings in your first month but at this point, there are many other listing apps out there that offer more features (and free!) There really isn't anything bad about this app, I just haven't found anything better so far. We used to pay $400-$500 per year to get our classifieds listed in newspapers. With PHP Listings we were able to cut those costs by almost half!