I like how you can use it to keep track of everything that we're doing together, with our customers! It's easy for me as well since all my contacts are online through this system - so no need go back into paper files anymore :) And being able make updates from anywhere around world without needing internet connection was one thing i liked about accountbase too ;) We have been using ABM tool during last 4 years or more (since 2009). But what impressed us most were these latest features :- 1) ability easily update profile pictures/avatar 2.) Ability send bulk messages via Email 3.). Sending reports directly over email4 ).Sending Bulk emails5 )Being part time users its pretty hard sometimes keeping up but their support team always help when needed6.) Being cloud service means there will be less hardware required7.), Easy accessibility8)).