I love this shampoo for maintaining my dark ash blonde hair. After few washes my ash blonde gets warmer and brassy tones appear in the crown area (I used to be a much lighter blonde, so the color washes out quite quickly from my hair). Purple shampoos do not work for me cause they bring out the brassy reds. I was looking for something that will extend my dark blonde and keep the undertone cooler. This shampoo did it for me. I keep it on for 5-10 mins (depending on the intensity I need) and it actually works, it gives a caramel hue to where I would previously get brassy tones. I started using the matching conditioner too. The only down side is it does dry my hair, so I have to moisturize with pre wash balm and use a mask every time after I wash, plus the serum before drying.Pictured is my hair before and after using it for the first time (at least 3 weeks after coloring, so my color is washed out), itβs quite difficult to make it show in the pics, but I think you can see more brassy tones on the first one, and also some more highlights on the after pic.
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