The platform is easy to use - I can create an account with only my email address! It's also very intuitive so that even new users have no problems using lead aptitude when creating campaigns or managing leads / contacts via their dashboard (I am not sure if this has changed since our last engagement). There isn't much you don’t get from other platforms but it does take some time getting used to how everything works compared to those others out there like Infusionsoft/Hubspot etc., which makes sense given its relatively newer launch date by comparison. If your budget allows then definitely consider hiring someone who knows what they're doing because having them onboard will make things easier than trying figure all these features yourself at first unless maybe one person could handle both tasks together? Having somebody else manage accounts means less headache once set up correctly plus we.