I love how easy it is customize your ads with different creatives or just adjust them as you go along! It's super simple but also gives me total control over my ad spend so no one can tell what i'm doing wrong!! Also we have realized some savings since switching from other platforms where our team was not able use all available options which makes us look better than if they were using those services themselves.
We've seen an overall increase traffic/click through rate after moving away form Google AdWords - this includes both search term searches & direct visits.