The best thing about stratplan is its user interface which makes it easy to understand for even newbies in market research. It also has very useful features like "create your own custom dashboard" which helps you visualize insights from all available data sources with ease. I have used this tool for my M&A practice work and found no major issues so far. Stratplan can be considered one of the best platforms if you are looking forward to perform large scale analyses quickly. We utilize StratPlan along with other relevant databases to conduct multiple aspects of Market Research.