When I first looked at this custom frame, it turned out that the lettering was molded into the metal. However, it is actually a sticker. It would be great if it was cast in metal. I used to have a license plate frame that also had decals on it and it didn't last until the first car. On this custom frame, it looks like the lettering is glued fairly firmly to the frame, but I used rubber glue just in case. So far my truck has had several washes and is holding up. I know the lettering will wear out eventually, so I may add an update over time. But overall so far so good.
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