The ability to create custom insights for clients with very specific needs. It's not always easy to find what you're looking for in the menu structure but once found it makes creating your own insight much easier than other tools I've used. Sometimes there are issues when trying to export reports that can be difficult to resolve. Make sure you know how to use this tool before using it! You won't regret it if you do. We have been able to customize some really complex analysis within minutes by just changing one variable.