The ability for me as an analyst, I can quickly find relevant information using their intuitive search functionality which allows us all access when needed! Also they have created great tools so we are not reinventing what already exists out there but building upon it with new features such insights from other companies into our own reports (e.g., Google trends). We use this tool mainly internally within my team however if you need external users then also worth looking through them because of how quick feedback gets back too you - no waiting days like some others may take!! This has helped improve internal reporting processes allowing more efficient decision making throughout each week/month etc..