I like how easy it is for me as an individual user to navigate around the website in order to find what information I am looking for. Also, it's very clear when someone has been using my account because they have left comments or reviews about other services online. Sometimes there are glitches with the search function which takes some time to resolve. It would be nice if you could see additional info regarding your competitors before posting them but this isn't too bad once figured out by the system. The benefits are being able to easily locate competitors without having to go searching all over social media sites. This also saves us from wasting valuable work hours finding potential clients.