It's easy to use! You can add widgets that show any info you want in real time from analytics tools like Google Tag Manager etc - I've set up an interactive dashboard for my team using this product (which is very impressive!). There are some minor bugs here & there but nothing major enough so far as it has not been too difficult/costly at all with our current setup / budget size yet :) Would love if they could make more features available suchas custom dashboards via API integration which would be nice when we move into higher budgets later down tho'! Really great tool overall though!! We have used many free services previously before finding out about fathoms products- no need anymore now :).